The Influencer Tip: The power of Social Media branding
- How do you want to be perceived using social media? Here are some basic tips to control that perception
- The perception should be successful yet authentic
- Be consistent,, remember posting listings is not engaging. Posting an interesting aspect (view, pool, location) of your listing is engaging. Try to get some pics of listings with you in the pic.
- Just listed or just sold ..no branding
- Another one listed or Another one sold..branding
- When you mix business and personal be aware that personal posting (family, vacations, etc) will dilute the business brand if it’s done too often. Once in awhile is fine, but think 4 business to 1 personal post ratio.
- Post that inform about the neighborhood you focus on is good…will brand you as an expert.
- Some big NO…stay away from political, religious, and “sexy” post..
- The best advice is one you often give a homeowner when they ask what color should they should paint a room: Neutral ..
- Post Often , at least 5X a week.