Real Estate Influencer Tip: How often should I reach out?
- Often many agents actually do not reach out (mailings, social media ) enough. They don’t want to be viewed as intrusive or annoying. The best way to accomplish that is to be Not Noticed. Which defeats the purpose of effective mailing or social media campaigns. The most effective way to run your campaign is to do it often and consistently. First, the main purpose of mailing or social media is to become familiar to your audience. The way people make decisions is they will lean towards those people or products they have a high level of familiarity. This is why well known products advertise often. Also, the only way someone may reach out to you from your campaign is when they feel familiar with you. Thus, the best method is to mail often, every two weeks, with a solid branding campaign . Social media at least 5 times a week.
- I work very closely with my clients developing a solid , authentic branding campaign using this consistent guideline which has created effective tremendous results. Less said, more often saying it.