Influencer Tip: The “secret” weapon of Influencer.
- When people can visualize (see) the Influencer’s point of view, it greatly increases the power of the Influencer. Nothing creates that visualization better than Analogies. The Influencer would bring a “suitcase” of analogies over a “briefcase” of information. The reason is because people actually digest the information and convert it to a mental picture. When a person commits to the picture of an analogy, they will often commit to the topic that analogy is associated with. Another important fact is, since clients are more informed, using information to combat it turns into an information “swordfight”. Even if you win, you lose. Do you really want to prove your clients wrong?
- Clients are more open to agree and commit to an analogy because an analogy is not a direct commitment to the point you are trying to make. The Influencer uses analogies, stories and third party examples often.