Influencer: A Real Estate Influencer understands “perception management” .
- How one is perceived, either as the expert, adviser or friend will create the outcome. Just as a an agent will manage the perception of a property (highlight the good points), an Influencer knows how to highlight their good points.
- The way they dress, speak, body language and not getting too friendly with their clients…creates the authority to lead
- Influencer: As a RE Agent, you understand the importance that your listing “shows” well to increase the perception of value and desire. That is why understanding correct body language, words you choose and the way you present them is so important. You must “show” well to increase your perception of value and desire!!!