—Influencer Tip: To insure the highest probability that your client will keep their appointment ,or anyone for that matter, use the word “confirmed” instead of using  “great” or “looking forward to it” when finalizing an appointment. This is especially true…

Influencer Tip: The money question. The Real Estate Influencer understands that their main objective is to get their clients to commit. Commit to using them, commit to keeping appts, commit to buying a home, commit to provide documents, etc. When…

Another, “Wow, really? I didn’t know that” Influencer Tip: —When a client hears a relatively outrageous high number first, they are much more likely to agree to the number you are sharing. Here are some examples.. —Your buyer wants to…

Influencer Tip: Ah referral —The life blood of developing a relationship based business. The Influencer understands that they must WORK to get referrals. The simple asking for it or the tag line is the “panhandle” referral, where if you get…

The Influencer Tip:  The  power of Social Media  branding   —How do you want to be perceived using social media? Here are some basic tips to control that perception —The perception should be successful yet authentic —Be consistent,, remember posting…

Influencer Tip: Getting clients to be more agreeable. —Here is the magic..When you state the end objective WITH a positive emotional attachment first and the other party agrees, they will tend to much more agreeable to the steps needed to…

Influencer Tip: Avoid Interrogation —If you were driving , over the speed limit, and got pulled over by the police. The officer asked you “Do you know how fast you were going? And you knew you were 10 mph above…

Influencer Tip: The Starbucks effect.. —When people are looking to buy a new home, they are going from certainty to uncertainty. The Influencer understands that if they can provide an “emotional connector” it will ease the fear and increase the…

Branding vs. Marketing: —The Influencer understands that people make decisions based on emotional reasons. They choose people to work with based on feelings. —Branding creates a feeling. Marketing shares facts and data. —Here is an example..After you sell a home,…

Influencer Tip: Testimonials —We must consider the Yelp effect. Studies have shown that when restaurants ask their patrons, who were quite pleased with the food/service, to fill out a Yelp testimonial, most patrons did. HOWEVER, the study found that those…